iEngage: Shape Understanding of the Information Field by Communicating, Celebrating, and Showcasing the Purpose and Impact of iSchool Work

E2. Strategic Audiences—Identify and target strategic audiences

Vision We can clearly identify strategic audiences with whom we want to engage and have a strategy to guide the achievement. We can clearly outline our value propositions for each audience.
Start Date 3/16/2008
End Date 6/30/2010

Deliverables

Item

 Expected Completion
1 List of UW iSchool Strategic Audiences

List of clearly identified strategic audiences for students, research,
service, development and operational opportunities.

 Completed Spring 2008
2 Strategic Connections Tool

Tool to create a trail to maintain network of key connections even if a key connecting person leaves the School.

 Spring 2010

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