Summer 2012
INFO 498 A - Risk Management: From iDevices to Enterprises
- Instructor: Shay Colson
- 5 credits, graded
- Full-term: Tu/Th 4:10-6:50p
Risk! Risk is present in every technology.
From installing an app on our iDevice that tracks our location, to sharing information about ourselves on a social media site, to security vulnerabilities in code on a large enterprise website, risk is everywhere. But not all risk is the same. Some risk we live with, some risk we implement policy to minimize, while some risk is so significant that enterprises invest millions to mitigate.
This Risk Management course is aimed at helping students think about risk in their everyday lives - personally and professionally. Unlike other Risk Management courses that focus on the economic functions of risk and financial mitigation strategies (think insurance), this course will explore risk through the lens of technology.
For example, this course will examine questions like "What does the rise of mobile mean for risk management?" "How does Social Media figure into an enterprise risk portfolio?" and "What about the cloud?" We will also talk about the challenges faced when you have hundreds of thousands of employees, on millions of devices, with petabytes of data.
By the end of the course, students will feel confident in their risk vocabulary. They will be able to understand risk management frameworks in order to quickly get up to speed at whatever organization they might find themselves in. Additionally, students will gain the ability to communicate risk assessment, risk mitigation, and risk management information to stakeholders in their organization.
The course will use the following textbook for background and basic frameworks, with readings and case studies pulled from the headlines:
Enterprise Risk Management (eds. John Fraser and Betty Simkins)
INFO 498 B/C - Web Analytics and Optimization
- Instructor: Sandra Elliott
- 3 credits, graded
- A Term, M/W 4:10-7:30p
Teaches participants to create knowledge from web data to drive online marketing and site optimization efforts. Emphasizes concepts of and technology used for these efforts. Teaches how to use analytics tools for online activity measurement and site optimization.
The web is recognized as the largest repository of information known to humankind. In recent years, industry has developed a variety of tools to help marketers extract actionable information from this repository. This process is commonly referred to as web analytics. More formally, web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing web usage.
Today, web analytics has become ubiquitous among enterprises doing business online. In fact, it is the de facto standard by which digital marketing performance is evaluated. Web analytics technologies, then, have the potential to propel enterprises beyond mere measurement toward automated actions triggered by online customer activity.
This course provides introduction to the field of web Analytics and site optimization. We will cover the basics of statistical inference, experiment design, and on-line marketing measurement. This course will also teach participants how to use common analytics tools to drive marketing and site optimization activities.
Course Objectives: Articulate the principles of web analytics and site optimization; Recognize the skills and activities required to build support within an organization for web analytics and site optimization efforts; Understand who in an organization needs to be involved in the web analytics process and what they can do to help; Recognize which key success metrics can be used to measure acquisition, engagement, conversion, and retention efforts for an online presence; Understand how to make data-driven decisions online marketing and website efforts; Understand the statistical techniques used in web analytics and site optimization Generate reports using common analytics tools; Design simple tests using optimizing tools.
INFX 598 A/B - Information Architecture
- Instructor: Starmer, Samantha
- 3 credits, CR/NC
- June 18 - June 22 (M-F), 9:00 - 5:00
This five-day intensive course covers the key elements of Information Architecture:
- Understanding your users' information needs
- Building architectural frameworks to store information effectively
- Proper organizing and labeling of information for improved navigation and search
- Perceiving opportunities where information architecture can increase business value
Each of these four elements will be explored through lectures, interactive exercises and discussion led by University faculty and industry experts. If you work with information and need to connect it to users, this course provides the foundation necessary for success, whether you're designing a small Web site on a limited budget or trying to run an enterprise portal.
Topics: Defining and practicing information architecture Information organization--including labeling, categorization and taxonomies. Searching and browsing. Understanding users--their information needs and behavior. Content management. Evangelizing information architecture. The future of information architecture.
INFX 598 C/E - Business Intelligence
- Instructor: Lakhan Jha
- 3 credits, graded
- M/Th 5:50-9:10p (may finish earlier most days)
Business intelligence (BI) plays critical role for organizations to remain efficient, competitive and profitable irrespective of their size, type and location. This course of BI covers:
- BI principles
- Architecture
- Full life cycle implementation
Information acquisition from different data sources and information presentation layers will be covered in detail with multi-dimensional data warehouse, cube and reporting tools. The use of master data management, role of data governance and BI best practices will be discussed in addition to future of BI. The classes will contain lectures, interactive exercises and discussion led by industry experts.
Autumn 2012
INFO 498 B: Selecting and Using Virtual Worlds
- Instructor: Randy Hinrichs
- 3 credits, CR/NC
- Thursday, 6:00-8:50p, online
Apply and combine concepts, processes, issues and skills from information management techniques, technology design and digital culture formation to Virtual Worlds. Students analyze three virtual world platforms, examining design methods and user-centric design for human-information interaction. This is an integrative course that provides problem-solving opportunities and hands-on development for information students, requiring utilization of knowledge gained from previous information technology studies.
INFO 498 A, INFX 598 A/G - Constructing Video Game Metadata Schemas and Encoding Schemes
- Instructor: Jin Ha Lee
- 3 credits, graded
- Friday 1:30-4:20
This course is designed for those who are interested in researching and producing video game metadata encoding schemes (authority rules and controlled vocabularies) for the Seattle Interactive Media Museum. Students will gain intimate knowledge of the research domain surrounding interactive entertainment while creating and applying novel and relevant metadata schema for use in libraries, museums, and archives.
Course Goals/Objectives:
- To familiarize the student with the current research and practices in video game description and organization, with a focus on user needs in search/browse and retrieval.
- To articulate the shortcomings of current metadata descriptions used in video game description and organization, and propose groundbreaking solutions.
- To organize and conduct a user study of people’s information needs and searching behaviors in the domain of video games.
- To synthesize and regulate knowledge from other established domains in order to facilitate standards and cooperation.
- To build a working prototype of a new video game genre classification scheme.
INFX 598 B/C - Strategic Management of Social Media
- Instructor: Mala Sarat Chandra
- 3 credits, standard grading
- asynchronous online
Using case studies and real-world projects, this course will provide students a deep understanding of the commercial use of social media and how organizations leverage it to meet business goals. Students will learn how to achieve desired business impacts, the best practices for strategy, planning, execution, measurement, analysis and optimization.
INFX 598 D/E - Online Dating
- Instructor: Karen Fisher
- 3 credits, graded
- asynchronous online
Course Description: Understanding of the nature of romantic relationships and dating from information perspective; history of online dating; exploration and comparison of different online dating sites, including those based on self-reports, psychological profiling, niche markets, location, trait verifiability, and human assistant; fieldwork and design recommendations for dating using online and mobile technology.
Outline of Course Topics:
- Interpersonal Relationship Research: Introduction
- History of Online Dating
- Online Dating Research in Varied Fields (Social Networking, Business, Public Health, Psychology, Sociology…)
- Online Dating Researching as an Information Problem
- Types of Sites (e.g., general, profile/self-report based, location based, marker-based, human assistant, niche market, fee…)
- User motivation for undertaking online dating
- Profile Development and Maintenance; creation of online identities
- Information behavior within the websites
- Communication activity within and external to the website
- Access mechanisms for online dating sites
- Social media utilization for similar purposes or to verify information about potential dates
- Motivation for short and long-term terminating the usage of a site (both successful and unsuccessful)
- Outside of sites explicitly designed for dating, where and how do people create relationships online?
- Non-romantic, instrumental measures of online relationship creation success
LIS 569 - Multicultural Resources for Youth
- Instructor: [to be assigned]
- 3 credits, graded
- asynchronous online
Facilitates the development of cross cultural competency through resources for children and young adults produced by and/or about ethnic minorities in the United States. Encourages identification of and deliberations about relevant issues. Provides opportunities to locate, select, evaluate, discuss, and develop strategies to use multicultural resources to meet information needs of children and young adults.
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